Here at Able HQ, we are creating our own standard of beauty, one that we simply call ‘clean’. Clean, for us, means a non-toxic product that is made without a long, ever-evolving list of ingredients linked to harmful health effects. We scrutinise the list of ingredients that go into each of our products, and decide what ingredients we can live with, and those we can’t. “I personally believe in using clean ingredients as it is the very best way to prevent skin irritation and skin barrier damages, both of which are better for skin health,” explains cosmetic scientist Dr. Shuting Hu, Ph.D. “Not only is it my belief, it is also scientifically proven.”
So, why not join us and challenge yourself to create a cleaner skincare routine for the New Year? To make things easier, we’ve put together a list of our favourite Able products.
Prep and Prime
Ever find yourself wondering how to get that glowing, radiant complexion? Or maybe you are wanting a fuss-free makeup free routine. Our Anti-Ageing Collagen Skin Perfecting Primer is designed to be smooth in texture, whist boosting coverage and helps products wear better and last longer. This primer comprises of Cetiol Sensoft and Isodedecane for balancing pH levels, improving skin texture and preventing water evaporation from skin. Besides leaving your skin feeling and looking luminous, this face primer hydrates and brightens for a dewy, healthy looking complexion. Apply a few drops directly to skin and either leave your face bare or pop your make up on top.
Lock in Moisture
With the change in season, our skin can tend to feel even more dry and now they we are in the midst of Winter, your skin will be needing a hydration boost. Our Pro Defence+ Anti-Pollution Avocado Day Moisturiser is designed to deliver long lasting hydration and gives tired skin the radiant effect, whilst protecting skin against pollution and harmful effects of UVB rays on a daily basis. Combining Avocado, Squalane and Moringa for an intensive hydrating hit, while softening and retaining moisture. With the added benefit of SPF15, it is the perfect partner to start your day. Apply a couple of pumps and gently massage into skin for a nourished and moistened feeling skin.
Finish with Lips
Lips need love too, and often with skincare routines, we are quick to miss out the all important step of nourishing our pout. Our Anti-Oxidising & Replenishing Collagen Lip Serum helps to visibly plump the delicate lip area, filling in lines, wrinkles and deeply nourishing lips. The Collagen infused in this lip serum aims to work as an important building block for elasticity, helping to reduce the appearance of fine lines around the mouth. Apply throughout the day for visibly replenished, soft and supple lips.
