Why You Should Start Including Serum In Your Skincare Routine

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So what are its real benefits?

Although we are talking about a long and widely known product, it is still overlooked in many beauty routines. That’s why knowing how to introduce it into our daily routine and re-knowing the benefits it will bring us is essential to assess its use. But it is very important to emphasize that its use does not imply that we stop using other basic products such as creams, tonics, contours or masks. In fact, since they arrived on the market, they have always been considered an extension and support for the base treatment and are specially formulated to improve the effect of the products that are applied after them.

  • It is more effective than a moisturiser. With a very high concentration of active ingredients, more than any other cosmetic, and a very light texture, the serum deeply repairs the skin without leaving any residue. The serum is the cosmetic with the highest amount of active ingredients, above the moisturizer

  • It boosts the benefits of other products. This is one of its main objectives and, thanks to its high amount of active ingredients, it achieves it.

  • Its effects are immediate. If your excuse has always been not having enough time for your skin care routine, do not worry. Precisely, due to this it penetrates so easily into the skin, forget to wait a lifetime to see its results since these are almost immediate. In addition, since you only need to apply a small amount, the container will last a very long time. Isn't that amazing?

“Serums should be applied twice daily. They are the first products that should be applied to the skin after cleansing and toning. A sunscreen should be applied over the serum in the morning and a moisturizer appropriate for an individual’s skin type should be used over the serum at night.” Adam Geyer, former dermatologist, suggests. “Apply the serum with one or two fingers (so as to avoid wasting the serum on your hands) and massage thoroughly into the skin.”

So are you now thinking how you have been able to live without it until now, and wonder why not just use a serum?

The answer is easy: Because it’s an addition to your skincare routine. Applying a cream afterwards is vital both when applying the serum by day and when it is done at night.

  • By day: the cream is necessary to provide sufficient hydration and, above all, protection against UV rays.

  • At night: in very young or oily skin a serum could be enough. For the rest, the cream is essential to provide sufficient hydration and seal the treatment by providing a barrier for the skin to retain as much water as possible.


If you are looking to include a serum into your skin care routine, have a look at all the different serums we have available on our website depending on what you need it for. Just follow this link: https://bit.ly/38AMVF8

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